Employment Type

Freelance Contract

TARGET PharmaSolutions

Role

Product Designer/Manager

Medium

Web based React app

Duration

6 Months

Freelance contract to optimize and design an internal application. TARGET has redefined what's possible in generating & analyzing real-world data and evidence.

The Problem:

This project's main problem was increasing the efficiency and accuracy of data abstraction from digital and physical medical records. TARGET employs many people whose sole job is to convert digital, PDF, and scanned documents into organized, usable information in a database. The previously implemented process for ingesting this data was inefficient from multiple standpoints, starting with organizing tasks a single employee would take on using an outdated UI with various hacked workarounds that ultimately led to a poor UX. Additionally, the QA process for determining data validity and accuracy was not optimized primarily due to that same UI's technological constraints.

The Process:

This project started off with a week on-site where I did a deep dive with a cross-functional team to learn about the current process, use the data abstraction tools, and observe how employees were using them. I interviewed the managers who oversaw the operation and the tech team tasked with developing the new solution. I then questioned the employees who were using the tools and gathered their thoughts on the process. I learned a lot about the pain points of the abstraction process and how the company envisioned it moving forward into the next iteration. After several weeks of organizing the collected information and conducting additional research, the team had a hypothesis about how to improve the actual abstraction process and how the UI was slowing down employees. With the director of abstraction's help, we developed a UX flowchart and identified the critical interface elements we needed to improve. To facilitate these discussions, I created user personas for each person who touched the project's scope and clearly outlined each role's goals, frustrations, and motivations. After this, we developed a test plan to trial the proposed new process and determine whether our hypothesis was correct before designing an interface to support it.

The Conclusion:

Unfortunately, my contract was cut short before we could start testing the new abstraction process or designing the UI to support it. This was due to changes in leadership and the COVID-19 pandemic.

While waiting for information/input from stakeholders, I created a design system for TARGET's internal tools, including the abstraction tool. I used this design system to increase engineering and UX efficiency on another internal reporting tool they were building. I worked with their marketing department to align colors, fonts, icons, and logo usage to deliver a consistent product experience both internally and externally. I also provided some guidance on product development practices and proper PM procedures.